COMPETITON

THE INDUSTRY
Lack of brand identity leads to poor retention.
Poor marketing tactics without meaning or a genuine connection with the guest.
Saturated markets.

YAIYAI
We have a strong and unique brand identity that draws guests to the experience.
The voice of LK, our founder, markets to guests and industry professionals directly.
We continually market with branded, original and creative promotions and events.

BRAND IDENTITY

THE INDUSTRY
Salons have a name, not a brand.
Salons convey that they are one of many of the same thing. 
Salons offer basic services and products that can be purchased anywhere.
Salons market convenience over experience, hence the walk-in. 

YAIYAI
YAIYAI Blueprint Your Style philosophy conveys clear vision and purpose.
The YAIYAI brand offers exclusive product lines that increase brand identity.
YAIYAI is a national brand that has also increased its brand identity. 
We own National Trademarks which protects our brand identity.  
We have protected all of our intellectual properties which secures our brand identity.

CULTURE

THE INDUSTRY
Salons are self focused, valuing revenue over the guest experience.
Salons have a lack of team culture, creating competition with the staff.
The industry is breeding huge egos, instead of hearts to serve.

YAIYAI
YAIYAI is guest-focused.
We operate with an all for one, one for all, team oriented culture. 
YAIYAI UNI molds students with skill, heart, and excellence.
We have hearts to serve our guests and one another. 

OPERAITONS MANAGEMENT

THE INDUSTRY
Salons tend to have smaller, if any management staff.
Lack of management creates disorganization, and poor culture.
Smaller establishments may not have the ability for continuing education.
Larger establishments tend to be too busy to manage, educate and remain current. 

YAYAI
YAIYAI HQ oversees all operations, working closely with the Location Coordinator. 
Our associates have a personal HR Coordinator to assist in their team experience. 
YAIYAI has developed turn-key operations that assure organization.
Our associates are groomed, and continually inspired with ongoing education.
We travel, attend educational events as well as trend watch throughout the year. 

LEADERSHIP

THE INDUSTRY
Salons tend to have smaller teams, busy owners and a free for all condition.
They tend to suffer from a lack of organization and guidance. 
 
YAIYAI
YAIYAI has a Corporate HQ Team, as well as location leadership.
YAIYAI has a tiered management system for Corporate, locations, and associates. 

MARKETING

THE INDUSTRY
Salons tend to have a lack of time to market.
They tend to market deals instead of expressing an experience. 
They convey a cookie cutter message that can be purchased anywhere. 

YAIYAI
YAIYAI markets consistently from our corporate headquarters marketing team. 
We are original and creative with our marketing tactics.  
Our style is to engage with our guest, creating a lasting impression and raving fans. 

RETENTION

THE INDUSTRY
Salons tend to offer basic services.
They tend to lack in skill level and over all guest experience.
They give an ordinary presentation, instead of an extraordinary one. 
This experience can be purchased anywhere. 

YAIYAI
YAIYAI Style, Social, Self is like none other. 
We allure guests with curiosity and deliver above and beyond expectations. 
Guests cannot purchase that experience elsewhere.
We deliver excellence in skill, trends, as well as the overall experience.
We are exclusive.

RETAIL PRODUCTS

THE INDUSTRY
Salons tend to carry common products that can be purchased anywhere.
They also tend to get undersold by large retailers and online markets.  
Most of these common products are available at large retail stores.
Too many products on the shelf creates confusion for the guest.  
This creates an increase in the operating costs. 
There is nothing exclusive to bring the guest back to the salon for the purchase. 

YAIYAI
YAIYAI is exclusive, as we formulate all of our own product collections.
We offer multiple collections that becomes part of the guest's Blueprint experience. 
We are organic, have a clean environment as well as a go-green initiative.
YAIYAI collections can only be purchased at our locations or on our website.
We endorse several elite national brands as well.

COST OF SALE

THE INDUSTRY
Salons purchase corporate product lines, which keep increasing in cost.
They tend to sped too much on back bar products, with too many options.
Lack of leadership leads to back bar waste.
There is a fairly large, dead weight expense in the front of the house. 
They pay out high commissions, with out any cost of the sale deduction.

YAIYAI
YAIYAI's innovative business tactics have significantly lowered expenses.  
YAIYAI buys direct.
We have created new compensation plans with benefits, building vested careers. 
We have redesigned the entire salon model to be sustainable and profitable.